Writing and promoting white papers

If the product you sell is expensive, sophisticated, is technical and/or involves a complex buying process - or if your company sells to other businesses - then today I have a hot tip for selling it online.

 

I make the majority of my living helping companies sell exactly this kind of stuff - like computer equipment, specialized expertise, software licenses and consulting services.

 

If you're in that kind of business, one of the most powerful marketing tools you can have is a "White Paper."

 

A White Paper is a document, usually a few pages long, that states your company's position on how a problem should be solved.

 

So if you sell drills, you can write a report on how to make better holes, and you'll get lots more sales leads than merely advertising information about your drills.

 

Why does that work?  Because: Nobody who bought a drill wanted a drill.  They wanted a hole.  Offer information about making holes and you'll be much more successful.

 

If you give away information like that, Google AdWords is  a great way to get web visitors to come to your website, fill out a form and download your report or white paper.

 

I have a 5-Day e-course on writing and promoting white papers.  To sign up, just go to

 

http://www.perrymarshall.com/whitepapers

 

 

and sign up....and the first installment will come to your mailbox in a few minutes.